The views of Paprika users
Paprika is used by over 450 creative organisations in the UK, US, Australia, Spain and Italy.
Many of these businesses started with just a few key staff and the partners, and now they have grown to become highly rated consultancies managing well-known brand communications.
The following comments reflect the users' experience, and we are grateful to all our customers who have contributed to this archive.
“We find Paprika very user friendly. Paprika follows a logical job life 
cycle so it is very easy for our Account Managers to understand what is happening on their jobs, which improves the relationships with our clients and results in increased business.”
"We went through the buying and implementation process and our expectations of the system were high. We found the sales pitch very informed, helpful and without pressure selling. Moreover the training was informative, very thorough, well planned and interesting for all levels of licences."
Suzanne Remsbury Finance Manager
Holmes & Marchant
"As a multinational company we identified the need of having the 
same integrated system implemented in all our businesses around the world. Paprika was the clear answer to our need."
"We can now create country reports that are fully compatible with the ones created in other parts of our business. Now we can benefit at all levels from this excellent and strategic managerial tool, Paprika, and we have also solved at the same time the worrying issue of OS10 compatibility."
Mina Lekkas Finance Manager
Blue Marlin
“The biggest benefit of Paprika to us is a greater understanding 
of our business, and its weaknesses. We know where things work and where they don’t and importantly these can now be addressed. We can answer questions quickly and easily on whether a client is profitable or not and deal with it”.
John Grange, Financial Director, The Group
“Adopting Paprika has been a great decision for EdComs and 
we tailored the system and reports to best suit our own needs. People across the company have found it a really useful tool for accurately assessing the time spent and costs incurred on projects in a way that we have never been able to do before (outside the Finance team).
Having this intelligence is invaluable, especially in tough economic times.”
Victoria Millar, Client Services Director, Edcoms
“Sage and MYOB do not offer true job costing facilities in their 
standard packages, but Paprika does so it’s impressive to see that most users are happy with this side of the software.
Paprika was the most recommended software with half of Paprika users surveyed implementing the system for this reason.”
Esther Carder, Partner, Kingston Smith W1
The Analyser functions in Sales, Purchase & Nominal Ledger allow you to 
build your own reports and then export them to Excel; once you have designed the right report for you it can be saved as a template and used time and time again.
The Analysis Codes allow you to categorise any data that is inputted. You can tailor each analysis code to your requirements and then use them as a report field when using the analyser tool."
Ian McCormick Financial Director
Iris (London)
"Our Studio Manager now has real time information so he can report more 
accurately. The ease of access to information for all staff has resulted in quicker job closures and less amendments.
‘Our invoices are now raised on Paprika with budgets available for all to see. We have better cash flow forecast with the Purchase Order system. We have Account Managers and Finance looking at same information. With more accurate reporting, job closures are completed at the end of the job (as opposed to year-end), so our actuals are reported sooner in the company accounts’.
Tracey Day, Financial Controller,
Ignite Europe Ltd
"We were looking for a software package that would streamline our management reporting. As a business consultancy, we work on a project-by-project basis. Tracking costs by job, and being able to quickly analyse and cut the data in different ways was therefore very important to us. We also wanted to make the profitability of jobs more visible."
"We chose Paprika over a number of other well-known suppliers. During the proposal process we found the software to be the most user friendly - with the user interface being the simplest and cleanest (a must for our consultants in order to ensure the new system was used), but with the most powerful analysis and administration tools. We also liked the overall approach, which put strong emphasis on communication and training - as well as getting the implementation right."
Tammy Day Director
dpa
"Paprika has had a fundamental and beneficial impact upon the financial management of the Partnership. We are better placed than ever before to easily measure time spent on projects and the resultant client profitability. We are looking forward to make use of the project planning (task) system to enable us to control the need for and cost of freelance staff during the extremely busy Annual Reporting season when our creative teams and support staff double in quantity."
Stefan Skrzynski Senior Partner
The Smiths Partnership LLP (London)
"The 360 Team is a solid, multi-discipline marketing agency with a strong strategy and planned drive for future growth. We had reached the limits of our manual management, purchase and invoicing system which had evolved organically over the last ten years.
Senior management spent 6 months assessing which system would be right for our agency and grilled a number of systems purporting to be the best, but kept returning to Paprika.
We are only in the very early stages of implementation but have been impressed throughout with the Paprika team's commitment, knowledge of our industry, understanding of the challenges that face us and dogged determination to work with us. We are delighted and excited that we are working with the Paprika team to better manage and grow our business as we move into the next phase of growth."
Katie Rowen Joint Managing Partner
Communique 360 Communications Ltd. (London)
"What gave us confidence in Paprika was the fact that it is a tried and tested system for the PR industry. Moreover we found that the consultant had a deep understanding of how we wanted the system to work for us, to help us achieve our objective of streamlining our business leading to better service for the client".
Frances Bourne Partner
Recognition PR
"As Financial Controller, it is essential that I have a system which integrates project management into our corporate financial reporting, and enables me to meet tight monthly management information deadlines accurately. Our project managers need to know the status on every project against budget on a daily basis. Paprika is an excellent facility in helping us to achieve these goals."
Greg Baxter Financial Controller
The Partners (London)
"Having used various other systems in the past, I have found Paprika to be the best out of the lot."
Dan Green Finance Manager
The Finishing Touch (London)