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- ‘Better evidence of the impact of design will drive up demand.’
- A finger in the air still widespread when it comes to budget setting
- Bridging the gap between business skills and online reputation management
- What a design agency doesn’t know about communicating the brand idea could be written on the head of a pin.
- Lots has changed since 2002- perhaps a drop in fee income reflects a changed landscape for communications
- Sponsorship on the up but can lead to tricky outcomes
- Is there such a thing as a design job that’s too small?
- Turn the tables on the Procurement people
- Take more care with Linkedin or you could face unwanted consequences
- Rose coloured specs are OK
- Keep one jump ahead of your clients in 2012
- Tardy Timesheets earns Secret Santa payback!
- How often do you squawk- clients want to hear you!
- Do we over-gloom the doom?
- Life's too short- particularly Account Managers
- How can I trust you with my money?
- Contrasting views regarding creative services procurement
- Sir Terry says this is the best of times for marketers- do you agree?
- ERIC shows the way for Shine (plus a suitcase full of awards)
- The bit in the pitch process that gets overlooked…..the cost
- Ogilvy Australia drops AVE's
- Alternatives to AVE’s - Lisbon sets the pace after Barcelona
- Getting the balance right in your business
- Agency models don’t die, they just get reorganised
- Why does integration matter so much
- Does your PR firm sign up to The Barcelona Declaration of Research principals?
- The Power of the Procurement Manager
Take more care with Linkedin or you could face unwanted consequences
It was only a matter of time before Linkedin 
would be embroiled in an employment tribunal matter.
Today’s Telegraph reported that a former HR executive is seeking damages for constructive dismissal from his employer because he uploaded his CV and also checked the box to register an interest in ‘Career Opportunities’.
While the details of the dispute between Mr John Flexman and BG Group involve other alleged misdemeanours, nevertheless it exposes a worrying issue for Linkedin users that may unwittingly tempt the ire of employers by sloppy use of social networking.
It is a challenge for employees to make their profiles available to the Company but still retain their contacts they may have acquired from their previous career paths. While the previous network may no longer be relevant nevertheless it is important to review and maintain an up to date profile to avoid any potential conflicts of interest.
Similarly, when the time does come to look for new pastures then you don’t want any barriers to be in the way to that next big opportunity- specially given that this year many agencies and brands will be looking to reduce their headcount.
We all recognise the importance of discretion in the use of Facebook and Twitter, but this issue could have an impact on the ability of new business execs to locate prospects and research background details on potential new clients. Whether we like it or not, the power of Linkedin as a tool to locate people is critical for chasing up business, and anything that limits the effectiveness of the service is disappointing.
Moreover, the effect on recruitment execs and head-hunters will be more substantial, though some may argue that they don’t need to rely upon services such as Linkedin to locate and sign up candidates as they have robust data sources that they maintain.
Given the importance that many agency new business execs place on researching background details on potential new clients, this could have an impact on the ability of creative business to track and prospect for more clients, which is surely going to effect all companies in the long run.
Please share your views at editorial@paprika-software.com