Informing Success

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Who Uses Paprika?

Paprika is configured to the exact demands of your agency and tailored to the needs of each user. Whatever your job role, simply use the features you need, and switch off the ones you don’t.

Read on and discover how Paprika can benefit you.

 Account Managers

Account Managers

Paprika is a ‘virtual’ business partner because it weaves seamlessly into the culture of the Client /Agency relationship.

Paprika integrates all the functions of the account handling process- managing contacts and projects, scheduling work, estimating tasks, raising invoices and recording billable time required for each function.

Creatives

Creatives

Recording time against jobs accurately has presented a challenge in the past, but as more design and production tasks are now geared towards a digital outcome the concept of time measurement is no longer an afterthought.

Clients expect accurate estimates of all components of a creative project, so capturing all billable time is crucial to managing resources and margins.

Accountants

Accountants

Job costing and accounting all in one place.

The lynchpin of any creative business is the person tasked with managing the flow of cash. Deriving income from intangible creative or intellectual assets needs good systems to help with billing, measuring margins and productive time.

Directors

Directors

Measure your business performance and manage your growth.

Managing client expectations takes more than producing first-rate communications or news coverage. No matter how well Agencies ‘bond’ with clients they have to deliver outstanding organisational skills while building a working partnership.

Paprika has enabled us to change the way we report profitability, creating tighter controls over risk to ensure profit margins remain on target.

Selwyn Pye, Head of Financial Operations, Iris Worldwide