Real-time data beats AI: why most agencies' problem starts with the data, not the tools
Agencies are spending serious money on AI tools that promise better decisions, while the data feeding those decisions is a week old and split across four systems that don't talk to each other. If you're an Operations Director at a creative agency, you've probably been asked to evaluate AI tools in the last twelve months with the goal of making your agency run smarter, faster or more profitably.
June 04, 2026 • News
Elisa Bernasconi, Paprika Country Manager in Italy, and self-isolated since the end of February tells us how she has handled the situation: “It was Sunday 23rd February. I heard on the news the critical situation due to the COVID-19 and that all the country will be locked down. My responsibility was to ensure that everyone would be safe and to create a new working plan, so I set up a WhatsApp...
April 22, 2020 • News
In this challenging time, we feel confident that we will get through this together.We would like to say a big thank you to our customers for all your support and your commitment.We hope that using our cloud service is helping you working remotely and we wish you a Happy Easter. Stay safe and healthy.
April 12, 2020 • News
Are you ready to embrace i2 version 2.19?
Say hello to new i2 programs to perform at your best It’s a time for giving. Our Development Team have been working hard to spice up 2.19 and here comes your Santa Claus:
December 13, 2019 • News
India Quow, our very own Client Engagement Consultant. India may already be a familiar face to some of you, but for those who haven't had the pleasure of meeting her, we asked her a few questions to get to know what she does and how she is a very important cog in the Paprika wheel.
August 22, 2019 • News
Shirley Liu! Just before Christmas, Shirley picked up her entire life in the UK and moved over to Singapore with her family to lead the new Paprika Asia branch. We've spoken to her about the move and her hopes and aspirations for her new life.
March 31, 2019 • News
Making Tax Digital with Paprika
Recently there has been more focus in the media about HMRC’s “Making Tax Digital” (MTD) changes and what it will mean to UK VAT reporting. MTD is about replacing any manual processes between the initial entry of source document data and the communication of VAT return information with HMRC.
November 19, 2018 • News
