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Real-time data beats AI: why most agencies' problem starts with the data, not the tools

Agencies are spending serious money on AI tools that promise better decisions, while the data feeding those decisions is a week old and split across four systems that don't talk to each other. If you're an Operations Director at a creative agency, you've probably been asked to evaluate AI tools in the last twelve months with the goal of making your agency run smarter, faster or more profitably. 

June 04, 2026 • News

A Day In The Life Of...

Sometimes it’s nice to put faces to names and learn a little bit about the people behind the screens at Paprika HQ, working away to make Paprika the best it can be. We spoke to Beth Stickels from our Dev department about what she does on a day-to-day basis.

November 14, 2018 • News

What did you miss at this year's Breakfast Seminar?

Paprika held its annual Breakfast seminar at the beginning of July this year. We had a super turn out, and it was so lovely to see familiar faces and catch up with lots of Paprika people. I know a few were unable to make it on the day but don’t worry, here is a little recap: Speaker: Jane Rosewell Paprika’s Head of Client Services, Jane, opened up the seminar with an introduction to the morning’s...

August 01, 2018 • News

Top 10 tips and tricks about Paprika

The paprika team have been working very closely at picking 10 specific aspects of Paprika that you may not have picked up on and we thought we would absolutely share this with you for everyone to benefit!  

August 01, 2018 • News

Client Services Re-brand

2018 has been a very exciting year at Paprika not only for our development team but also our client services team as it has been decided they will change their name from Client Services team to Customer Care to reflect the trend to a more proactive approach, and of course to show how much we care for our clients! The new email address is: customercare@paprika-software.com. The phone number...

August 01, 2018 • News

Career Opportunities with Paprika

Nearly all of our new clients come to us by recommendation, so we are very focused on maintaining our reputation while growing rapidly. New opportunities are always opening and we are currently recruiting to expand in the following areas: IMPLEMENTATION AND TRAINING CONSULTANTS THE ROLE:

June 18, 2018 • News

General Data Protection Regulation- 2018

On the 25th May 2018 the General Data Protection Regulation will be put into place. If you’re ahead of the game and have already heard of it you’ll be aware that you only have a month to go until the regulation becomes official and affects all of us one way or another. It will affect the way we work, from the way we handle your personal data, to the way you handle your own client’s personal data...

April 24, 2018 • News