Real-time data beats AI: why most agencies' problem starts with the data, not the tools
Agencies are spending serious money on AI tools that promise better decisions, while the data feeding those decisions is a week old and split across four systems that don't talk to each other. If you're an Operations Director at a creative agency, you've probably been asked to evaluate AI tools in the last twelve months with the goal of making your agency run smarter, faster or more profitably.
June 04, 2026 • News
What is new in the latest i2 release?
Our development team are constantly enhancing Paprika and at the beginning of May the latest version of i2 will be released. As a company we hope you are impressed with the latest features. We could describe the long list of functions that have been enhanced, but that would take a while therefore below you will see the key aspects we think have the wow factor! Forecasting in i2 is now here After...
April 24, 2018 • News
I2 Contact Centre Coming Soon Paprika’s contact management program, previously called React, has had a little makeover by our development team. They’ve gathered together all the good bits to make them available from one single interface, the Contact Centre.
April 16, 2018 • News
