Real-time data beats AI: why most agencies' problem starts with the data, not the tools
Agencies are spending serious money on AI tools that promise better decisions, while the data feeding those decisions is a week old and split across four systems that don't talk to each other. If you're an Operations Director at a creative agency, you've probably been asked to evaluate AI tools in the last twelve months with the goal of making your agency run smarter, faster or more profitably.
June 04, 2026 • News
The past year has accelerated the momentum of digitalisation. Today, entering into engagement mechanisms inside and outside companies has become a necessary condition. Valeria Zonca interviews Elisa Bernasconi, Country Manager at Paprika in Italy, and Francesco Leoni, CEO of Runway about how agencies have changed their mindset and shifted the way they operate to reimagine work and workplaces -...
October 18, 2021 • News
Top 4 Time Management Tips for Creatives
Even the most organised creatives are not fond of filling out their timesheets. Actually, doing so is often perceived as a tiresome chore that, ironically (or not), takes a lot of time and most of us loathe doing it. But maybe now, as the world of work is being turned upside down, it is a good time to embrace some positives changes? The objectives of tracking time are pretty clear for a manager:...
September 13, 2021 • News
"Half It" Challenge for Habitat
In August, we were taking part in the "Half It!" marathon challenge to help Habitat for Humanity with the construction of new homes.Together we have covered more than 1,168.3 km and recorded 187 hours and 58 minutes of activities including wa
September 10, 2021 • News
How to win the pitch with the procurement team
The common assumption in both business and personal cultures is that ‘opposites attract’. They complement each other and create a harmonious relationship. Each department has different roles and ways of thinking in business, but they must work together to form one unified goal.
September 08, 2021 • News
Time tracking in the new workplace (and how to make it work)
Let’s be honest. Perhaps, for many, timesheets are a little mundane. But at a point when the working world as we know it has been flipped on its head and 86% of CEOs foresee a long-term shift towards remote working, now is the time to pay a little more attention to the simple act of clocking on and off. What are the benefits of logging time for your agency? And how to get better at tracking time?
August 26, 2021 • News
CRM Webinar: The central source for all your contact data
What's Contact Centre in Paprika? A fully interactive Customer Relationship Management system which has the additional benefit of being linked to your job costing system. This allows you a joined up one-system software approach, no more separate new business pipeline.
