Real-time data beats AI: why most agencies' problem starts with the data, not the tools
Agencies are spending serious money on AI tools that promise better decisions, while the data feeding those decisions is a week old and split across four systems that don't talk to each other. If you're an Operations Director at a creative agency, you've probably been asked to evaluate AI tools in the last twelve months with the goal of making your agency run smarter, faster or more profitably.
June 04, 2026 • News
Hotwire is a global communications agency that helps businesses better engage and connect with their customers. From Sydney to San Francisco, they operate with a borderless mind-set across 34 locations. The agency was elected one of the best places to work for two consecutives years, 2019 and 2020, by the prestigious PR WEEK magazine.
We interviewed Prue Tehan the General Manager of The Communications Council of Australia (TCC) a peak industry body of the communications sector and discussed how the industry will look in the current future as restrictions are easing by the day
