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Real-time data beats AI: why most agencies' problem starts with the data, not the tools

Agencies are spending serious money on AI tools that promise better decisions, while the data feeding those decisions is a week old and split across four systems that don't talk to each other. If you're an Operations Director at a creative agency, you've probably been asked to evaluate AI tools in the last twelve months with the goal of making your agency run smarter, faster or more profitably. 

June 04, 2026 • News

PromoVeritas

“It doesn’t matter how ready you are – it is the unpredictable impact of a situation on your clients’ business that produces the ripples that will inevitably affect your business, down the line.” Thus says, Jeremy Stern, CEO of PromoVeritas, Europe’s leading promotions compliance specialists.

September 10, 2020 • Case News

Tips and tricks - The basics for an effective communication

The recent challenges we faced have highlighted the importance of communication with your clients, suppliers and internally with your direct team members. This situation has put to the test the ability to manage work and talent from a distance and reinforced the fact that having an effective communication tool is key.

September 08, 2020 • Webinars

Taxi Studio

Taxi Studio are a brand expression agency using analysis and intuition to create and rejuvenate brands that prevail in the memory across a wide range of countries, cultures and media. Josh Harrison, Head of Finance, tells us how they’re adapting to the new working environment and what their priorities are moving forward.

September 04, 2020 • Case News

Seven C3

SevenC3 is a creative content and communications agency, part of the largest content marketing network in Europe. They are proud of their heritage in editorial content but with an increasing focus on digital and social media content and customer engagement.

August 13, 2020 • Case News

Hotwire Global

Hotwire is a global communications agency that helps businesses better engage and connect with their customers. From Sydney to San Francisco, they operate with a borderless mind-set across 34 locations. The agency was elected one of the best places to work for two consecutives years, 2019 and 2020, by the prestigious PR WEEK magazine.

July 22, 2020 • Case News

The Communications Council

We interviewed Prue Tehan the General Manager of The Communications Council of Australia (TCC) a peak industry body of the communications sector and discussed how the industry will look in the current future as restrictions are easing by the day

July 03, 2020 • Case News