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Real-time data beats AI: why most agencies' problem starts with the data, not the tools

Agencies are spending serious money on AI tools that promise better decisions, while the data feeding those decisions is a week old and split across four systems that don't talk to each other. If you're an Operations Director at a creative agency, you've probably been asked to evaluate AI tools in the last twelve months with the goal of making your agency run smarter, faster or more profitably. 

June 04, 2026 • News

16th May - WIP Rec

This 3 hour masterclass will increase your understanding of your Paprika database and supply you with the expert knowledge needed to speed-up WIP reconciliation and month-end procedures. The interactive training seminar uses preconfigured test data and scenario based learning techniques to demonstrate the necessary steps to overcome common issues you may face when reconciling your data.

March 14, 2019 • Events

Dashboard Seminar - 13th March!

This 3 hour training seminar will provide you with everything you need to know about dashboards and teach you how to build bespoke dashboard views for your agency. Dashboards, a business analytics tool, are only available from i2 version 2.14 upwards. They are a visual display of consolidated numbers, metrics and KPIs which aim to help your agency staff make quick and informed business decisions.

February 13, 2019 • Events

Making Tax Digital with Paprika

Recently there has been more focus in the media about HMRC’s “Making Tax Digital” (MTD) changes and what it will mean to UK VAT reporting. MTD is about replacing any manual processes between the initial entry of source document data and the communication of VAT return information with HMRC.

November 19, 2018 • News

A Day In The Life Of...

Sometimes it’s nice to put faces to names and learn a little bit about the people behind the screens at Paprika HQ, working away to make Paprika the best it can be. We spoke to Beth Stickels from our Dev department about what she does on a day-to-day basis.

November 14, 2018 • News

Dashboard Seminar - 20th November - Save the date!

This 3 hour training seminar will provide you with everything you need to know about dashboards and teach you how to build bespoke dashboard views for your agency. Dashboards, a business analytics tool, are only available from i2 version 2.14 upwards. They are a visual display of consolidated numbers, metrics and KPIs which aim to help your agency staff make quick and informed business decisions.

October 11, 2018 • Events