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Real-time data beats AI: why most agencies' problem starts with the data, not the tools

Agencies are spending serious money on AI tools that promise better decisions, while the data feeding those decisions is a week old and split across four systems that don't talk to each other. If you're an Operations Director at a creative agency, you've probably been asked to evaluate AI tools in the last twelve months with the goal of making your agency run smarter, faster or more profitably. 

June 04, 2026 • News

2018-Breakfast Seminar- 6th July

Yes you heard it here first the Breakfast Seminar is back and is set to be our most popular event so far. This year we are returning to our favourite location which is TechUK. As always this is a FREE event for all our clients to get together and talk about Paprika, latest updates, what has been newly released and what is coming in the near future. We do hope you can all attend and cannot wait to...

June 20, 2018 • Events

Career Opportunities with Paprika

Nearly all of our new clients come to us by recommendation, so we are very focused on maintaining our reputation while growing rapidly. New opportunities are always opening and we are currently recruiting to expand in the following areas: IMPLEMENTATION AND TRAINING CONSULTANTS THE ROLE:

June 18, 2018 • News

General Data Protection Regulation- 2018

On the 25th May 2018 the General Data Protection Regulation will be put into place. If you’re ahead of the game and have already heard of it you’ll be aware that you only have a month to go until the regulation becomes official and affects all of us one way or another. It will affect the way we work, from the way we handle your personal data, to the way you handle your own client’s personal data...

April 24, 2018 • News

Save the Date- 25th May VAT Reconciliation Seminar

This 3 hour seminar aims to discuss the best practice for entering VAT transactions into Paprika to make reconciling VAT easier. A variety of important points will be discussed such as issues that can come up during reconciliation, what mismatches mean, what is Reverse charge and how it is recorded in Paprika. We will be looking at changes to VAT from version 8.1 and learn how to build a view to...

April 24, 2018 • Events

What is new in the latest i2 release?

Our development team are constantly enhancing Paprika and at the beginning of May the latest version of i2 will be released. As a company we hope you are impressed with the latest features. We could describe the long list of functions that have been enhanced, but that would take a while therefore below you will see the key aspects we think have the wow factor! Forecasting in i2 is now here After...

April 24, 2018 • News

The New Contact Centre!

I2 Contact Centre Coming Soon Paprika’s contact management program, previously called React, has had a little makeover by our development team. They’ve gathered together all the good bits to make them available from one single interface, the Contact Centre.

April 16, 2018 • News