Real-time data beats AI: why most agencies' problem starts with the data, not the tools
Agencies are spending serious money on AI tools that promise better decisions, while the data feeding those decisions is a week old and split across four systems that don't talk to each other. If you're an Operations Director at a creative agency, you've probably been asked to evaluate AI tools in the last twelve months with the goal of making your agency run smarter, faster or more profitably.
June 04, 2026 • News
Combat Counterproductivity with Paprika
Lurking in the shadows of every agency is a creature that has the ability to inflict damage to your business. It’s a tough opponent and complementally unforgiving.
September 27, 2023 •
Are Timesheets Dead? Why the Real Problem Isn't Timesheets, It's What Happens to the Data
The debate about timesheets often misses the point. The agencies struggling with time tracking aren't suffering because timesheets exist , they're struggling because the data rarely goes anywhere useful. Ask anyone at a creative agency what they think of timesheets and you'll get the same response: a groan, an eye-roll, or a story about a Friday afternoon nagging Slack message that nobody...
July 07, 2023 • News
Is Now The Right Time To Implement Agency Management Software?
Running an agency is all fun and games, right?
February 17, 2023 •
Purchase Analyser 2.25 Drill Down
In this video we take a quick at the Purchase Analyser drill down in Paprika 2.25
February 15, 2023 •
How To Keep Your Agency On Track in 2023
How to Keep Your Agency on Track in 2023
January 06, 2023 •
How to send emails from Paprika i2
We are constantly adding to Paprika i2 and would love you to use more of it, so we have developed a series of videos to help you move from desktop Paprika to Paprika i2. We thought we would start with the programs that you use to communicate with your suppliers, clients and colleagues and have produced short videos to show you how to use and email from:
December 08, 2022 •
