Real-time data beats AI: why most agencies' problem starts with the data, not the tools
Agencies are spending serious money on AI tools that promise better decisions, while the data feeding those decisions is a week old and split across four systems that don't talk to each other. If you're an Operations Director at a creative agency, you've probably been asked to evaluate AI tools in the last twelve months with the goal of making your agency run smarter, faster or more profitably.
June 04, 2026 • News
Paprika partners with Advertising council of Australia for Annual Salary Survey 2021
Australian Advertising Council’s 2021 industry salary survey findings revealed Tony Hale, CEO, ACA Each year, Advertising Council Australia (ACA) conducts its annual salary survey of participating member agencies, in partnership with Paprika Software, the leading global agency management system. The survey is recognised as the largest collection of salary information of its kind, providing ACA...
July 27, 2021 • News
Read our latest news, webinars and industry insights in our quarterly newsletter. Don't miss out – sign up for our newsletter and keep your finger on the pulse!
July 13, 2021 • News
Creativity & The Impact of a Crisis
Are we better equipped now for the future? Out of adversity can come opportunity – and for many agencies, the global pandemic brought about fundamental changes to working life as we knew it.
July 09, 2021 • News
Make sure to upgrade your Paprika i2 to the latest version, we've just released i2.23! What's new? - Create and amend Nominal Accounts directly in i2 (Class 1 Users) - Save time and edit several items at the same time with the new Multi Edit function available from the following browsers:
July 06, 2021 • News
6 Steps to Optimise your Accounts Payable Processes
Invoice processing doesn’t have to be hard. Being able to track and sort invoices at any stage and by any key information should be frictionless. With Paprika, you can manage everything within a single solution to simplify and speed up your processes.
Expel The Excel: On-demand Job Forecasting Webinar
We prepare forecasts because we want to predict the future. We do this so that we are not surprised by what is coming down the line and we can adapt to turn the future into our best case scenario. Within a company there’s seldom just one person providing an accurate view of everything that is ahead. In fact, nearly everyone holds a piece of the jigsaw making up the picture of the future that you...
