Real-time data beats AI: why most agencies' problem starts with the data, not the tools
Agencies are spending serious money on AI tools that promise better decisions, while the data feeding those decisions is a week old and split across four systems that don't talk to each other. If you're an Operations Director at a creative agency, you've probably been asked to evaluate AI tools in the last twelve months with the goal of making your agency run smarter, faster or more profitably.
June 04, 2026 • News
Real-time data beats AI: why most agencies' problem starts with the data, not the tools
Agencies are spending serious money on AI tools that promise better decisions, while the data feeding those decisions is a week old and split across four systems that don't talk to each other. If you're an Operations Director at a creative agency, you've probably been asked to evaluate AI tools in the last twelve months with the goal of making your agency run smarter, faster or more profitably.
June 04, 2026 • News
Are timesheets dead? Why the real problem isn't timesheets, it's what happens to the data
The debate about timesheets often misses the point. The agencies struggling with time tracking aren't suffering because timesheets exist, they're struggling because the data rarely goes anywhere useful. Ask anyone at a creative agency what they think of timesheets and you'll get the same response: a groan, an eye-roll, or a story about a Friday afternoon nagging Slack message that nobody...
May 01, 2026 •
Fuel Your Mind Over Breakfast: Join Our Paprika Breakfast Seminar
When and where? Tuesday 23 September 2025 | 8.45am – 12:30pmThe Arboretum, 2A Charing Cross Rd, London WC2H 0HF Start your day with good coffee, a bite to eat… and some fresh ideas to take back to the office.
Are you drowning in Supplier invoices, do you need Paprika’s help to manage this?
April 02, 2025 •
Gain More Visibility into Your Agency with These Essential KPI’s
Agency life is fast-paced. It's easy to get caught up in the day-to-day activities and lose sight of the bigger picture. Just because your team is busy, clients are happy and everything is going well, doesn’t necessarily mean your agency is performing as good as it can.
January 27, 2025 •
New Paprika App: Fill In Your Timesheets Wherever You Are
In the fast-paced world of advertising, every second counts. The Paprika App is designed to streamline your time management, so you can focus on what truly matters: creativity.
December 04, 2024 •
