Real-time data beats AI: why most agencies' problem starts with the data, not the tools
Agencies are spending serious money on AI tools that promise better decisions, while the data feeding those decisions is a week old and split across four systems that don't talk to each other. If you're an Operations Director at a creative agency, you've probably been asked to evaluate AI tools in the last twelve months with the goal of making your agency run smarter, faster or more profitably.
June 04, 2026 • News
Kanban: The new agile tool to improve your workflow
It’s impossible to plan for the unseen. As a creative agency, your plans are constantly evolving and require flexibility to adapt and re-prioritise as often as needed. Reacting to situations as they evolve has never been more crucial in delivering the best product possible in ever changing environments.
March 10, 2021 • News
3 Steps to Managing Your Projects Effectively
We believe half of the projects that go over budget do so due to a breakdown of communication or because they were not aligned with the agency's goals. Managing projects effectively is possible but it can be challenging knowing what to look at.
Meet the Team: Mathieu Dubois, Business Manager in Spain
Born in France, Mathieu went to study in England and joined us in 2005 with a mission: to launch Paprika in Spain. Today, he is managing a team of 7 professionals fully dedicated to our Spanish clients, including Consultants, Trainers, Client Service and Support Engineers. Mathieu speaks three languages fluently, loves gardening, and is the lucky father of four kids (as well as 2 sheep and 10...
January 28, 2021 • News
Better Together: How to continue operating effectively in times of transition?
At Paprika, we believe that together means so much more than simply being connected. It is about working together to find solutions and overcome challenging situations. We have used our expertise and knowledge to provide you with the best advice and insight to manage and help your business thrive as we move forward.
January 21, 2021 • News
6 Immediate Benefits of Building Dashboards
"What gets measured gets done" Monitoring in real-time all the various aspects of your agency can be quite challenging. With Dashboards, you can access instantly the information you need so you don’t have to simply rely on gut instincts and guesswork.
January 13, 2021 • News
Tackling diversity and inclusion in the creative sector
For a long time the creative sector has generally believed that it should embrace all forms of diversity but in respect of race and ethnicity it seems that real improvement has only been marginal. How is it that the sector that has communication and behaviour change as its raison d'être cannot address an issue at its heart? Now that racial diversity has become a priority, does the industry really...
