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Real-time data beats AI: why most agencies' problem starts with the data, not the tools

Agencies are spending serious money on AI tools that promise better decisions, while the data feeding those decisions is a week old and split across four systems that don't talk to each other. If you're an Operations Director at a creative agency, you've probably been asked to evaluate AI tools in the last twelve months with the goal of making your agency run smarter, faster or more profitably. 

June 04, 2026 • News

Project Management Seminar - Wednesday 25th March - Save the date!

This is a seminar on how to use Paprika to manage your projects and report on job and client profitability. The content will cover how you can use Paprika to project manage effectively.  We can show you how to use Paprika to communicate with your teams to set priorities, ensure that project milestones and budget expectations are met, and determine team member expectations across all departments...

February 25, 2020 • Events

Reconciliation Seminar - Thursday 20th February - Save the date!

This seminar will cover some of the most important reconciliations (VAT, WIP and Foreign Currency) giving suggestions on best practice to avoid mistakes that can cause problems in the data. It will also highlight useful tips and tricks that can make reconciliations easier.

January 23, 2020 • Events

Karmarama

Karmarama is an independent group of multi-disciplinary agencies based in Farringdon that had been using Paprika for its financials since 2004.  

January 20, 2020 • Case

inVentiv Health

InVentiv health is a biopharmaceutical solutions organisation providing end-to-end outsourced support and development services to clients in the pharmaceutical sector and approached Paprika in 2011 for help in rationalising European financial systems.

January 20, 2020 • Case

The Outlook Creative Group

The Outlook Creative Group is a design, production and communications agency based in Northampton. The group has worked with us since 2002, first implementing Paprika systems as its chosen accounting package, and then continuing to explore its other capabilities over the years.

January 20, 2020 • Case

Are you ready to embrace i2 version 2.19?

Say hello to new i2 programs to perform at your best It’s a time for giving. Our Development Team have been working hard to spice up 2.19 and here comes your Santa Claus:

December 13, 2019 • News