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Real-time data beats AI: why most agencies' problem starts with the data, not the tools

Agencies are spending serious money on AI tools that promise better decisions, while the data feeding those decisions is a week old and split across four systems that don't talk to each other. If you're an Operations Director at a creative agency, you've probably been asked to evaluate AI tools in the last twelve months with the goal of making your agency run smarter, faster or more profitably. 

June 04, 2026 • News

Dashboard Seminar - 17th October

This 3 hour training seminar will provide you with everything you need to know about dashboards and teach you how to build bespoke dashboard views for your agency. Dashboards, a business analytics tool, are only available from i2 version 2.14 upwards. They are a visual display of consolidated numbers, metrics and KPIs which aim to help your agency staff make quick and informed business decisions.

September 30, 2019 • Events

A Day In The Life Of...

India Quow, our very own Client Engagement Consultant. India may already be a familiar face to some of you, but for those who haven't had the pleasure of meeting her, we asked her a few questions to get to know what she does and how she is a very important cog in the Paprika wheel.

August 22, 2019 • News

Breakfast Seminar 2019

This year our annual Breakfast Seminar will be held at Cathedral View, Victoria. As always, this is a FREE event for all our clients to get together and talk about Paprika, what’s been newly released, and what’s coming next. We do hope you can make it and look forward to seeing you there!

August 21, 2019 • Events

A Day In The Life Of...

Shirley Liu! Just before Christmas, Shirley picked up her entire life in the UK and moved over to Singapore with her family to lead the new Paprika Asia branch. We've spoken to her about the move and her hopes and aspirations for her new life.

March 31, 2019 • News

VAT REC - 18th April!

This 3 hour seminar aims to discuss the best practice for entering VAT transactions into Paprika to make reconciling VAT easier. A variety of important points will be discussed such as issues that can come up during reconciliation, what mismatches mean, what is Reverse charge and how it is recorded in Paprika. We will be looking at changes to VAT from version 8.1 and learn how to build a view to...

March 14, 2019 • Events