Real-time data beats AI: why most agencies' problem starts with the data, not the tools
Agencies are spending serious money on AI tools that promise better decisions, while the data feeding those decisions is a week old and split across four systems that don't talk to each other. If you're an Operations Director at a creative agency, you've probably been asked to evaluate AI tools in the last twelve months with the goal of making your agency run smarter, faster or more profitably.
June 04, 2026 • News
The Exposure Group makes the switch to Paprika Hosting
The Exposure Group (now re-branded as The Casbah) is an independent creative communications agency with offices in London, New York and Paris. It comprises Exposure Promotions, Beauty Seen companies and Threesixty. Pre-pandemic the group turnover was just below £40Million with 200+ staff in the UK, USA and France.
We did it! On Saturday, we took on our first ever Tough Mudder Challenge. It was pretty brutal and so much fun at the same time. There are still sore legs today, bruises and pain in certain parts of the body that we didn't even know existed, but what an experience! It was a great achievement to complete this 10k obstacle run together.
April 06, 2022 • News
Putting the 'fun' into fundraising for Red Nose Day
This week Red Nose Day was back and we couldn't wait to get involved in the fun. We raised money for all the great causes that Comic Relief supports by organising 5 days of fun activities for #RedNoseDay. We joined people up and down the UK to show that smiles have the power to change lives.
March 18, 2022 • News
How to record, track and plan effectively around absences?
The process of requesting and approving time off should be straightforward in your agency. Teams want to submit their requests easily and approvers to make informed decisions based on capacity. By implementing the right tools to handle time-off requests, you empower your team to streamline their workflows, encourage communication and report effectively. With Paprika’s integrated system, you can...
March 01, 2022 • News
Uncommon Creative Studio: The Power of Attracting Talented People and Great Clients
Launched in 2017, Uncommon Creative Studio believes in a different way of working and aims to create advertising that involves uncommon creativity and collaboration. Having won Campaign’s Independent Agency of the Year 2019 and the much coveted Agency of the Year 2020, the team’s successes have been undeniable. How did they thrive during such a challenging time? What are the successful keys for...
February 17, 2022 • News
Doing things differently and evolving in times of adversity
Ranked among the 150 best British agencies by PR Week and voted 2nd in the campaign's Best Workplaces category, the integrated B2B tech marketing agency, Octopus Group took a big turn in 2021. As they celebrated their 20th anniversary of independence, the group announced a new future within Publicis, one of the biggest agency groups in the world.
February 04, 2022 • News
