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Real-time data beats AI: why most agencies' problem starts with the data, not the tools

Agencies are spending serious money on AI tools that promise better decisions, while the data feeding those decisions is a week old and split across four systems that don't talk to each other. If you're an Operations Director at a creative agency, you've probably been asked to evaluate AI tools in the last twelve months with the goal of making your agency run smarter, faster or more profitably. 

June 04, 2026 • News

Timesheet App: Record and track time anywhere at anytime

While empowering your staff to work remotely, you need to ensure that they stay connected to the business. Our Timesheet App makes on-the-go access to the work systems even easier and allows teams to: 

December 20, 2021 • News

How to Manage Your Resources More Efficiently?

What’s Time Planner? With a clear, concise layout and easy-to-use features, Time Planner allows you to instantly check your teams capacity and react accordingly. - See each team member’s schedule on a weekly or monthly basis in a simple grid view. - Spot availability easily, drag & drop to distribute time at project or task level - Keep everyone on the same page

December 14, 2021 • News

Why do agencies work for free every Friday?

This year, Paprika is again proudly sponsoring the Design Business Association (DBA) Annual Survey Report. Made up of more than 150 businesses, the Report is an invaluable business tool that enables DBA members to benchmark their financial performance with their peers. It analyses essential topics such as fees, salaries, income, trends, utilisation, and recovery rates. 

November 25, 2021 • News

Expenses App: Keep track of expenses on the go

Make the expense claims process simple, fast and paperless for your teams. Our Expenses app offers an easy way to record, claim and track expenses on the go.  Automated alerts via email and i2 let approvers and finance teams know when there are expenses to review.

November 18, 2021 • News

Why Paprika?

All-in-one agency management software.   Paprika is the leading job costing, workflow management, and accounting system for creative agencies. Our fully integrated system helps drive efficiencies, streamline processes, increase profitability and enable agency growth.

November 01, 2021 • News

The Great Shift: Touchpoint magazine interviews Elisa Bernasconi, Paprika Manager in Italy and Francesco Leoni, CEO of Runway

The past year has accelerated the momentum of digitalisation. Today, entering into engagement mechanisms inside and outside companies has become a necessary condition. Valeria Zonca interviews Elisa Bernasconi, Country Manager at Paprika in Italy, and Francesco Leoni, CEO of Runway about how agencies have changed their mindset and shifted the way they operate to reimagine work and workplaces -...

October 18, 2021 • News