Real-time data beats AI: why most agencies' problem starts with the data, not the tools
Agencies are spending serious money on AI tools that promise better decisions, while the data feeding those decisions is a week old and split across four systems that don't talk to each other. If you're an Operations Director at a creative agency, you've probably been asked to evaluate AI tools in the last twelve months with the goal of making your agency run smarter, faster or more profitably.
June 04, 2026 • News
Paprika London Breakfast Seminar 2024
Join the Paprika Breakfast Seminar and discover how leading agencies are adapting and growing.
July 08, 2024 • Events
What is Scope Creep? How Agencies Can Reduce the Risk of Scope Creep
It starts out like any straight forward project, nothing to complex or challenging. You’ve got a clear brief, scoped the project, created a Gantt chart with delivery deadlines, worked out the budget and put together your resources.
June 26, 2024 • News
How to Improve Utilisation and Recovery Rates for an Agency?
“Lost time is never found again”. – Benjamin Franklin
May 15, 2024 •
What Are Utilisation and Recovery Rates, and Why Should They Be Tracked?
Time is money and as an agency you can’t afford to waste either. In this fast-paced world where time directly translates to revenue, agencies need to be mindful and ensure they're getting the most out of their team's time and maximise their billable hours.
April 26, 2024 • News
Why Agencies Should Be Implementing 2FA
Picture this familiar scene, you sit down at your desk, take your first sip of coffee, you go to login and have to put in your Two-Factor Authentication code.
March 11, 2024 • News
